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Personetics Marketing Content Manager 
Israel, Tel Aviv District, Tel Aviv-Yafo 

  • Develop, implement, and execute Personetics' overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
  • Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the Personetics leadership team.
  • Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
  • Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
  • Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
  • Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
  • Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
  • Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
  • Manage relationships with PR freelancers and/or external agencies and industry influencers.
  • Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
  • Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
  • Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.
  • Proven track record of developing and directing influential worldwide branding and communication plans.
  • Experience managing internal and external resources like freelancers and creative agencies to drive results, ensuring messages are communicated consistently and effectively.
  • 6-8 years experience in PR/communications, and content strategy roles, ideally in a global Enterprise SaaS/B2B organization and/or Fintech startups
  • Bachelor's Degree in one of the following (or an equivalent): English, Communication, Marketing Banking, Communications, and/or Public Relations
  • Experience using WordPress, HubSpot, and Salesforce is a plus.
  • Native English speaker, a must