Adidas SENIOR SPECIALIST DIGITAL KAM & PLATFORMS 

Netherlands, North Holland, Amsterdam 

801932945

Purpose & Overall Relevance for the Organization:

• Support the PAC wholesale account team in driving the digital development of the chosen Wholesale account(s), seeking to optimize our brand representation, consumer experience, and ultimately growing net sales & market share online
• As the lead for the account(s), you will also support in inventory management, orderbook conversion, and data analysis ensuring annual sales & profitability targets are met for the Digital Wholesale channel

Knowledge, Skills and Abilities:

• Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
• Very good project management skills, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
• Experience in Sales and account management (or other Digital Wholesale account)
• Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
• Ability to convince and motivate people on different seniority levels and communicate change
• Innovative and entrepreneurial mindset, encouraging change and taking personal ownership
• Understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
• Proficient in MS Office (Excel Macro capabilities a plus)
• Technical knowledge on Marketplace operations, including the interconnected roles of Middleware providers, Product Information Management (PIM) systems and Customer backends
• Strong understanding of Amazon’s “Flywheel” and the required inputs to execute a successful business partnership
• Understanding of reporting and business intelligence tools (eg. Tableau, PowerBI) and Customer Data platforms (eg. Amazon Retail Analytics)
• Working knowledge of how retail media platforms and strategies directly support sales goals
• Experience in agile execution methods is a plus
• Experience managing a team preferred
• Fluent English, both verbally and written

Key Responsibilities:

• Responsible for driving digital sell-through across all country URLs of your account’s digital banners and mobile apps
• Alongside the PAC key accounts team, prioritize key digital initiatives to help accelerate the digital growth of your assigned Wholesale Partners in the region
• Analyse and monitor consumer demand, category trends, and accounts’ digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
• Create dashboards and leverage data from internal tools (eg. Tableau, PowerBI) alongside customer data portals (eg. Amazon Retail Analytics) to develop actionable insights that drive growth, whilst also predicting and mitigating potential business risk
• Take ownership of ensuring consistent & premium content for our brands across the account and continuously monitor the on-site assortment for availability, visibility, and findability
• Enhance the visibility of the adidas brand across your account, tailoring to maximize impact based on the respective specific consumer journey
• Develop and negotiate Digital Joint Business Plan (JBP) including sell-out & and Digital KPI targets together with assigned account teams, actively monitor progress on the JBP
• In partnership with planning, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Apply effective communication methods to senior management and stakeholders, both at a cluster & PAC level, in showing expertise across key digital metrics
• Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings, etc.)
• With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies
• Review and enforce local adidas Partnership Agreement with assigned accounts
• Own commercial and operational elements of a Hybrid account relationship across Wholesale (1P) and Marketplace (3P) business models ensuring account and channel grows profitably in line with targets
• Oversee 3P resellers across platforms to ensure brand guideline standards are upheld with minimal disruption
• Be the adidas ambassador to champion key strategy goals in tri-party relationships with relevant license/distribution partners and retailers
• Lead and negotiate annual trade investments to support growth of the account whilst adhering to adidas policies and profitability targets

KPIs

• Net sales, contribution and profitability targets
• Share of Wallet
• Digital Share of Business
• Brand Market share

Key Relationships:

• PAC Key Account team
• PAC Digital Wholesale Team (DPC)
• External account & operations teams
• Emerging Markets DPC team
• Sales Development& Finance
• Brand Activation& Category Management

• Diverse set of other roles and functions based on project needs

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business or equivalent. Engineering/Computer Science knowledge a plus
• Sales/Account management experience – preferably in a multi-channel or ecom lead portfolio
• Professional experience within Digital merchandising, Digital consumer experience and/or Digital Marketing
• Account Management & Sports Industry experience is a plus
• Knowledge of global E-Commerce landscape