*Defines, designs, and manages global in-store visual merchandising strategies including product presentation, space allocation, and product discovery experiences across all hero products, services, and accessories. *Partners cross-functionally to define, design, develop, and prioritize new and enhanced merchandising tools and systems both physically and digitally. Partner to align on integrated Accessories roadmap across Apple. *Responsible for the Third Party Accessories business and strategy, including product development, selection, assortment planning, vendor management, compliance and regulatory management, and overall product life cycle. *Understand regional and seasonal nuances and build strategies to best optimize merchandising placements and retail activations as appropriate.*Optimize customer experience and journey through effective navigation, demo, discovery, and messaging. Generate actionable insights and recommendations to improve return on investment.