EY Paid Media Strategist Assistant Director 

United States, Colorado, Denver 

794193054

Key responsibilities

• Lead performance media strategy, planning and execution across multiple lines of business including sectors, service lines, alliances, Employer Brand, Entrepreneurship and Region teams
  • Act as strategic paid media advisor and thought partner to internal marketing stakeholders, team with them to craft, execute, and optimize paid media strategies across various digital platforms, aligned to their overall marketing plans and objectives
  • Conduct intake and strategy / media briefing development for all new campaigns
  • Guide marketing stakeholders in identification of media objectives and work with agencies and media buyers to provide strategic guidance on the right activation to meet that objective
  • Drive connectivity and alignment between performance media campaigns and brand/custom content activations
  • Ongoing oversight and management of campaign execution and performance with media agency and/or media buyer and marketing stakeholders
  • ensure that all paid media initiatives align with the company’s overall marketing objectives and deliver measurable results
• Lead performance media agency relationship
  • Serve as the primary point of contact for external performance media agency, ensuring clear communication, alignment on goals, timelines, and expectations, and adherence to ways of working, SLAs and quality/consistency of service
  • Provide guidance on strategic priorities, creative direction, and campaign optimization
  • Conduct regular performance reviews with the agency to assess results and adjust strategies as needed to meet KPIs
  • Ongoing project tracking and management
• Oversee campaign execution and reporting conducted by agencies and COE
  • Develop, manage and execute an insights-led approach to measurement and reporting driving overall paid media measurement approach working with the analytics team
  • Serve as strategic media insights lead to the marketing teams, taking ownership of the insights generated from performance data and leading reporting calls
  • Define roles and responsibilities/points of collaboration with agencies and analytics team
  • Oversee ad operations (i.e. brand safety lists)
• Managing direct buying strategy and execution
  • Where appropriate, initiate direct relationships with vendors and publishers, driving RFPs, response to brief, media recommendations, campaign execution
  • Act as media supervisor for all direct campaigns
• Lead paid media enablement with marketing teams
  • Conduct monthly office hours as a venue to share key learnings and training opportunities for marketers on new paid media trends and best practices
  • Stay up to date with the latest trends, tools, and best practices in paid media, creative and digital marketing
  • Leverage industry insights to refine strategies and adopt new approaches to drive performance improvements.
• Work with internal operations teams to ensure accurate forecasting, tracking, and reporting of paid media spend and budget allocations

Skills and attributes for success

• Understanding of advanced paid and digital media principles, channels and creative, as well as the broader marketing funnel and how paid media drives marketing objectives
• Strong executive presence and demonstrated ability to interface with senior stakeholders, providing strategic guidance on paid media activities in support of their business goals
• Understanding of EY’s business and services/solutions to recommend the most impactful campaign approaches
• Ability to effectively manage multiple concurrent initiatives
• Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
• Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
• Efficient time management and prioritization skills with ability to create time sensitive material for stakeholders (internal and external) and manage programs in a fast-paced environment
• Responsibility to adhere to internal reporting requirements and risk management protocols
• Adept at working independently as well as within virtual teams
• Strong leadership skills to coach and develop junior level team members

To qualify for the role, you must have

• Minimum of 7-8 plus years of marketing and communications experience, with at least 5 years focused in performance media
• Bachelor’s degree, preferably with a marketing or communications major or equivalent experience, MBA is a plus

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.