职位描述
- Analyze market and competitor intelligence to identify industry trend and Align’s competitive advantage. Understand dental HCPs and stakeholders to identify customer insights and use data analysis for making solid marketing plans and strategy decision;
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- Responsible to lead new product introduction (NPI) & innovations by developing product strategy, launch plan, communication assets, internal trainings, marketing campaigns, and monitoring dashboards for the success launch with exceptional customer experience and growth of Invisalign share of chair;
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- Drive Invisalign’s adoption and utilization growth in HCP segments by segmented customer growth strategy, differentiated marketing offering/solutions, leading executions, and analysis on ROI & improvements;
/解决方案、领先的执行以及投资回报率和改进分析，推动隐适美在口腔医疗机构的覆盖和用量增长；
- Lead or collaborate commercialization projects with defining project scope, managing project milestone and timeline, coordinating stakeholder responsibilities and executions to deliver the success project outcome and desired KPIs;
领导或协作商业化项目，定义项目范围，管理项目里程碑和时间表，协调利益相关者的责任和执行，成功交付项目成果，达成期望的关键绩效指标；
- Organize professional marketing events, e.g. forums, exhibitions, seminars to promote Invisalign branding and portfolio to dental communities. Develop compelling communication message and assets. Leverage digital marketing tools to amplify communication and commercialization;
组织专业营销活动，如论坛、展览、研讨会，向口腔医疗机构推广隐适美品牌和产品组合。开发有吸引力的沟通信息和资源。利用数字营销工具扩大传播和商业化；
- Work with KOLs for professional endorsement, partnership in commercialization;
合作，获得专业认可，并在商业化过程中建立合作伙伴关系；
- Manage marketing budget to maximize investment outcome. Manage venders for timely and qualified delivery;
管理市场预算，实现投资收益最大化。管理供应商，确保在要求时限内交付合格的结果；
- Produce and develop reports for tracking the progress and growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders), providing information on possible product problems, forecasting for designated product lines;
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- Liaise, develop and lead marketing efforts in cooperation with the APAC marketing team;
与亚太地区营销团队合作，联络、开发、和推进营销工作；
- Interact with professional customers through company channel marketing programs;
通过公司营销项目与专业客户互动；
- Develop and implement marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and so on.
要求
- 9+ years in marketing related roles; proven track record on marketing; Extensive marketing skills in healthcare industry;
年以上营销相关工作经验；在营销方面有良好的业绩记录；在医疗保健行业有丰富的营销经验和技能；
- Customer focus while as strategic thinking;
以客户为中心，同时具备战略思维；
- Skillful at project management, communication & presentation;
擅长项目管理、沟通和演讲；
- Ambitious, strong execution and result-oriented mindset;
雄心勃勃、执行力强、以结果为导向；
- Business acumen in translating customer needs / data analysis results to business opportunities; awareness of financial, operational and marketing concepts;
/数据分析结果转化为商业机会的商业敏锐度；了解财务、运营和营销概念；
- Good spoken and written Chinese & English;
良好的中英文说写能力；
- A team player;
具有团队合作精神；
- Resilience and adaptability;
具有应变能力和适应能力；
- Able to travel extensively within China (about 30% of working hours).
- Master or above is a plus;
/市场营销/经济学专业大学学位。硕士或以上者优先；
- Sales & Marketing experience in healthcare industry;
医疗保健行业销售与市场营销经验；
- Good Excel, PowerPoint and presentation skills.
