Microsoft Performance Marketing Lead 

Taiwan, Taoyuan City 

784373731

As the Performance Marketing Lead, you will play a pivotal role in analyzing and optimizing our marketing channel performance across various channels, such as paid media, Search Engine Optimization (SEO), and email marketing. You will use data-driven insights to identify trends, measure performance, and provide actionable recommendations to improve our marketing strategies. You will have apreviousunderstanding of channel performance marketing, a solid background in data analysis, and the ability to strategize with other team members cross-functionally to enhance marketing effectiveness and drive positive impact to key business key performance indicators (KPIs). Your organizational agility will enable you to educate and influence at all levels of the organization effectively, and develop actionable plans that garner buy-in from stakeholders.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years experience analyzing marketing channel performance, identifying trends, and turning insights into strategic recommendations.
• 3+ years experience with A/B and multivariate experiments.
• 1+ years experience with marketing attribution models such as Multi-Touch, Model-Based or similar products.

Additional/Preferred Qualifications

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until September 2nd, 2025.

• Analyze performance of all paid and non-paid marketing channels, ensuring clear attribution and effectiveness and provide actionable insights to refine strategies to ensure marketing investments drive impact.
• Track, report, and analyze channel impact on campaigns and website analytics, identifying trends and insights.
• Conduct A/B testing to identify successful marketing tactics.
• Prepare and present reports on channel and campaign performance to stakeholders.
• Develop storytelling to demonstrate business impact of integrated marketing channels.
• Use tools such as Adobe Analytics, Fabric, PowerBI, AdWords, and social media platforms to gather and analyze data.
• Collaborate with cross-functional teams to align campaign goals and strategies.
• Align with partner analytics teams to evolve email and SEO impact measurement methodology.
• Create a measurement framework and metric baseline for partnership initiatives.
• Stay current with the latest trends and best practices in digital marketing channels such as Search Engine Optimization (SEO)/Search Engine Marketing (SEM) and Email Marketing.
• Embody our and .

NOTE: not responsible for a single channel. Works across channels and partners with channels leads/Subject Matter Experts (SMEs)