Panaya Senior Product Marketing Manager 

Israel 

775761941

Responsibilities

• Plan, build, and manage the product marketing strategy and roadmap
• Define use cases and product messaging, positioning, and value propositions
• Become a subject matter expert with an in-depth understanding of the market and products, including overall value proposition, features, functionality, and the verticals and use cases in which they are relevant
• Plan the launches of new product features and releases to drive interest and product adoption. This includes creating product videos, emails, blog posts, etc., and managing the cross-functional implementation of the plan
• Drive the core message and strategy for customer-facing materials and sales enablement collateral, from white papers to videos to pitch decks, working closely with content creators
• Become a leading contributor to webinar and community marketing – planning and execution
• Build and maintain our ICP and actual buyer persona documentation
• Build and maintain our market intelligence efforts
• Lead the production of customer case studies and the submission of customer reviews

Required Qualifications & Skills

• 3+ years of product marketing experience with proven experience in B2B SaaS marketing – MUST
• Experience in the SAP ERP industry – strong advantage
• Successful track record in go-to-market strategies
• Hands-on experience in developing high-quality marketing collaterals for SaaS Solutions (incl. marketing plan, campaign brief, roll out, webinars and etc.)
• Strategic thinking –ability to transform technology into a clear business proposition.
• Self-driven, team player, and able to work in a fast-paced environment.
• Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.