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Ebay Head Media Planning DE Germany, Brandenburg 774467652
27.05.2025
Responsibilities:
- Lead the development and refinement of media strategies for eBay’s Full Funnel marketing initiatives in DE, encompassing online and offline channels, in close alignment with eBay’s global marketing team.
- Work collaboratively with the brand team, and other adjacent marketing & business functions, to create approaches that deliver for the business objectives as well our customers.
- Directly manage an inhouse media planning team, to ensure they are equipped and motivated to deliver against our goals.
- Effectively plan and manage the annual paid media budget, ensuring phasing & allocation is optimised to drive performance. Manage teams to ensure we are spending to budgets with effective pacing.
- Create consumer data-driven media briefs and guide eBay’s media agency, and internal buying teams, in DE to deliver impactful and efficient media plans.
- Continually optimize campaign media strategies and assess campaign effectiveness.
- Be able to assess the performance of our lower funnel media activity, interpret what is driving or hindering performance, and provide valuable summaries to senior partners.
- Find opportunities related to new media channels and innovative placements.
- Evaluate the efficiency of different media channels in reaching target audiences.
- Bachelor’s degree, preferably in Marketing/Communications.
- Minimum of at least eight years of media planning experience, ideally within agency and client side roles, with a focus on retail, consumer goods, tech, or internet sectors.
- Proven expertise in media planning for both offline and online channels.
- Experience working within a matrixed organisation, demonstrating cross-functional collaboration skills to deliver success.
- Experience managing and motivating a media team.
- Strong background in briefing and managing media strategy projects involving internal departments and external agencies.
- Ability to analyse and optimize media plans for maximum efficiency, with experience in metrics reporting and plan adaptation.
- Proficient in building relationships with partners across different organizational levels, with a creative and solution-focused approach.
- Strong communication skills and comfort in liaising with senior partners across various marketing & business functions. Ability to tailor communication style to different levels of media knowledge.
- Proficiency in English and German
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