Purpose & Overall Relevance for the Organization:
Maximize KPIs performance of the Top accounts through:
- An optimum sell in planning based on historical sell out data
- A perfect product distribution per store
- Generate relevant insights in order to take on-season decisions
Key Responsibilities:
- Provide the Key Account Management team with reliable sell out and market data in order to support business decisions
- Responsible for sell out data maintenance integration with partners and internally through BI
- Assure a correct planning of the presale and product distribution to guarantee a correct assortment for each Point of Sale in order to maximize sell out performance
- Provide our top accounts with sell out analysis that allows a better decision-making process and sustainable growth with our brands
- Tool generation which purpose is to identify reorder opportunities across the wholesale customers based on SO and stock levels.
- Plan and execute the necessary projects to achieve the objectives of the adidas strategy in the key accounts
- Guarantee, in alignment with the key account and trade marketing management, optimum monitoring and performance of stock and sell out in main points of sale
- Tracking performance of targets achievements in accounts in scope
- To measure performance on own predefined KPIs
- Sell out
- Sell In
- Market Share
- To monitor and report on customers KPIs
- Sell out per sqm
- Stock
- Months of Stock
- Stock Turnover
- End Margin
Key Relationships:
- Account marketing, VM, KAM, DPC, OF
Knowledge Skills and Abilities:
- University degree or equivalent education required
- Broad and deep theoretical understanding of job function
Requisite Education and Experience / Minimum Qualifications: