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Airbnb Senior Marketing Lead & Central Europe 
Germany, Berlin, Berlin 
772824460

21.09.2024

Responsibilities:

  • Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
  • In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
  • Be the relentless advocate for localization across Germany and Central Europe; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
  • End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Qualifications:

  • 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
  • Experience working across Germany and Central Europe and ideally EMEA
  • Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
  • Solid business acumen to understand key business and consumer levers that unlock growth
  • Experience managing agencies and large, multinational teams internally
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Willingness to regularly travel internationally
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Fluent in English and German (written and verbal)
  • Appreciation for design and a passion for Airbnb