Develop product positioning and messaging informed by user research, market insights, and product understanding.
Create compelling content (e.g., messaging and positioning artifacts, webpages, blogs, videos) and demonstrate thought leadership articulating the value of Cisco Network Security solutions to drive awareness and demand.
Drive the development of customer case studies with support from the larger marketing organization.
Prepare sales enablement materials (e.g., for sales playbooks) that enable sellers to qualify and close opportunities.
Present to sellers, customers and analysts regularly via webinars and at tradeshows.
Provide leadership as part of a cross-functional team focused on product campaigns and launches.
Work closely with product management, technical marketing engineering, research, and sales to understand market problems deeply.
Conduct market research and competitive analysis in collaboration with our technical marketing team.
Who You'll Work With
This role requires close collaboration with Sales, the Partner Marketing organization, Distribution, Product Management, Technical Marketing Engineering, Customer Experience, and fellow Marketing colleagues to devise, implement, and maintain a marketing strategy that aligns with our objectives for Cloud Network Security.