A typical day:
- Provide guidance and support to the Mexico Policy Team and to the Business on all communications matters.
- Develop a clear and thorough Policy and Corporate communications plan and cadence for the market.
- Identify proactive press opportunities in support of legislative and policy priorities (i.e. moving a bill forward, demonstrating the impact of a tax agreement, outlining our policy positions) as well as business/consumer needs (e.g. pitches involving key target audiences and expansion opportunities for the business from consumers perspective.
- Manage all aspects of reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to defend Airbnb’s community and brand
- Develop written materials (story pitches, messaging guidelines, Q&As, briefs, presentations, speeches, etc.) and manage approval process with stakeholders
- Help prepare Airbnb spokespeople (Campaign Managers, Country Managers, Airbnb Executives, etc.) for public speaking engagements, media interviews, etc.
- Develop and manage relationships with key reporters in the market.
- Identify proactive press opportunities and drive national/global announcements, in support of policy, corporate and consumer communications goals.
- Identify and drive executive communications opportunities
- Supports local operations for the Global Consumer & Entertainment team in Mexico for international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns.
- Ability to oversee creative ideation and execution for individual Icons, Consumer, Corporate and Policy Communications campaigns and act as Project Manager and Program Manage
- Develops and manages individual project budget trackers.
- Manages key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
- Work effectively within a high-performing international team with evolving priorities and rapidly changing timelines.
Your expertise:
- Bachelor’s Degree
- 8+ years of Communications/Public Relations experience, either working in an agency or in-house
- Fluency in both written and spoken English and Spanish is a must.
- Proven-track record of building and activating effective communications initiatives inside a private company or PR agency.
- Possesses a strong understanding of Mexico’s cultural trends and pop culture and has experience working with industry partners to build effective campaigns.
- Understanding of celebrity/influencer marketing and local social media channels.
- Expert knowledge of Mexico’s media environment and political landscape including public policy matters - more specifically relating to traveling, housing, technology, and the short term rental industry.
- Experience working with and executing celebrity/influencer campaigns.
- Ability to work collaboratively with multi-functional leads in a matrix organization.
- Excellent writing skills with samples to share.
- Creative and strategic thinker
- Passion for Airbnb and the mission of the company.
- Experience working on projects in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Strong verbal communications and interpersonal skills.
- Maintaining enthusiasm and calm demeanor in stressful situations.
- Experience working with and managing multiple stakeholders on cross-functional projects
- Proactive self-starter with a proven track record of taking initiative
- The ideal candidate is proactive, engaged, and solution-oriented
Due to the nature of this position, the successful applicant will need to be based in Mexico City, Mexico to be able to conduct their work.