GE HealthCare Marketing Intelligence & Forecast Director 

China, Shanghai 

756320308

Collection, interpretation and reporting of market research
Impacts the team's ability to achieve service, quality and timeliness of objectives. Subject to Commercial policy objectives. Has independence in achieving commercial objectives within operating budgets and operating guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgment are required to achieve outcomes required.

1. Market and Competitor Intelligence

• Be responsible for China market monitoring, including tracking industry policies, competitor moves, new technology trends, major NPIs, mergers & acquisitions and other strategy investment/divesture.
• Publish China Weekly Newsletter.
• Collect and analyze GEHC peers’ quarterly earning’s calls.
• Perform ad hoc competitor deep dives in collaboration with Strategy and/or Finance teams.

2. Market Data and Report

• Assess, select and manage third party providers on China market data and intelligence, such as Public Tender database, Gov’t Special Funds for Healthcare Industry, China Market Performance Report, etc.
• Collaborate with GEHC Data expert / IT to digitize, visualize such third-party data, and connect with other inhouse platforms when needed.
• Train and educate internal users to best utilize these data and reports for GEHC biz purpose

3. Market Forecast

• Lead quarterly China market forecast exercise and supervise external consultant’s work
• Be responsible for China key stakeholder alignment and global interlock.
• Continuously review forecasting methodologies and processes, applying industry best practices to enhance forecasting capabilities and improve China forecast accuracy to meet global standard.

4. Research & Insights:

• Gather China business needs, coordinate market research projects, including 3rd party surveys, focus groups, competitive benchmark, and other topic-specific studies.
• Ensure cost effective yet high-quality output that supports China region business decision making.
• Serve as a PMO for these projects, ensuring confidentiality, data security, and full compliance.

5. Strategic Insights & Management Support:

• Provide on-going support to China Leadership Team with market and competitive intelligence and insights
• Foster collaboration within the department and across BUs and functions.
• Ensure data integrity, maintain high standard on quality of work, transparency and traceability.

Qualifications:

1. Bachelor or above Degree in top universities, prefer Healthcare or business-related majors; MBA, PhD, MD is a plus 8+ year work experience, in either:

2. Demonstrated research and analytic skills, communication skills, detail oriented, and quantitative skills.

3. Proven leadership experience in small size team management and cross-functional projects management.

4. Outstanding in English and Chinese, including oral communication, written and presentation skills.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.