Critical partner to global brand, product, content, and integrated marketing teams in realizing the potential of omnichannel experiences and engagement, led by data and a customer first mindset.
“Connective-tissue” across brand strategy, products and services marketing, and our comms strategy to help ensure delivery of a cohesive approach to global storytelling and amplification.
Align with business stakeholders and cross-functional teams to identify gaps, outline scope, deliverables and required resources for new strategic initiatives across corporate marketing.
Help increase visibility and priority setting across content and campaigns via the launch, process management and ongoing enablement of a scalable, GTM intake and activation approach across corporate marketing.
Help manage the development and maintenance of a scalable launch GTM playbook, capturing best practices that drive measurable outcomes against our business and marketing objectives. Continuously evaluate and improve marketing processes to increase efficiency and effectiveness.
Monitor program performance, identifying opportunities for optimization and improvement and providing regular status updates to stakeholders. Ensure lessons learned are applied to future projects.
Champion SAP brand values, principles, expression, and guidelines across the company, and partner with cross-functional teams to drive adoption and integration of strategic programs into all touchpoints and experiences.
MINDSET & COMPETENCIES
Willingness to roll up your sleeve to get the work done. You are comfortable with ambiguity, detail oriented and highly adaptable. The Corporate Marketing team has a hands-on culture, and this job is a hands-on role.
Strong project management skills and experience managing cross functional teams. This role will rely on other teams within Corporate Marketing and other areas within Marketing & Solutions to get things done. It will be your job to help others and collaborate to move forward.
EDUCATION AND EXPERIENCE
Minimum qualifications:
8-10+ years of marketing and communications experience, specializing in digital, with progressive growth in responsibilities
Degree in business, marketing, or equivalent experience
Experience working in an agile, highly matrixed environments
Strong operational and problem-solving mindset
Collaborator with the ability to build and grow strong cross-functional partnerships with internal teams and external partners
Omni-channel integrated marketing experience
Strong in project management
qualifications:
Excellent written and verbal communication skills with experience presenting to executives and communicating ideas with clarity
Experience with marketing tools plus: i.e., Opal, Sprinklr, Wrike and Marketo, Adobe Experience Manager
Strong PowerPoint skills with the ability to create compelling presentations
Creative thinker who can relate to challenges and opportunities from many different perspectives
Strong analytical skills and experience using data to drive decision-making