Ensure local integration of AM into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local commercial department
Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements
Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial department
Localization and accomplishment of the AMEP process calendar in the country.
Foster correct, updated and on-time delivery of necessary commercial input, such as KA's AFB, SBP and JAP, in order to facilitate all tools for AM plans creation
Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account
Monitoring results/ROI of Key Account Marketing activities as outlined in the Account Plans
Prepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces.
Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, SPOMA, Product and Digital) and brief them with the specific needs related to the season
Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy
Establish regular AM best practice sharing with other countries in LAM
Provide all necessary local support to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI.
Knowledge Skills and Abilities:
University degree or equivalent education required
Broad and deep theoretical understanding of functional area
Minimum 2 years experience in job or job function
Requisite Education and Experience / Minimum Qualifications: