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CheckPoint Product Marketing Manager 
Israel, Tel Aviv District, Tel Aviv-Yafo 
752851260

23.06.2024
Key Responsibilities
  • Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for field sales force and reseller partners.
  • Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the company’s solutions and drive clarity and consistency of message.
  • Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
  • Present our products and solutions in formal and informal settings.
  • Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
  • Drive sales enablement activities; act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral.
Qualifications
  • 3-5 years of experience as a Product Marketer at a cyber security vendor
  • Excellent English (English as a mother tongue – preferred)
  • Work experience within enterprise security or networking targeting large enterprise customers is highly desirable.
  • Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
  • Strong writing skills are essential - must be able to create a wide range of marketing content from scratch (presentations, white papers, datasheets, brochures, etc.).
  • Exceptional communication and strong public speaking and presentation skills.
  • Ability to communicate effectively to both technical and business-level audiences in a compelling and differentiating manner.
  • Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously.
  • BA or BSc - preferred.