Support Cybersecurity & Data Infrastructure Portfolio Companies with Product Marketing
- Develop a deep understanding of portfolio companies’ customers, use cases, value propositions, market landscape, and competition to drive customer engagement.
- Craft compelling product positioning, messaging, and marketing strategies grounded in market research and data analysis.
- Create impactful content that effectively communicates value to customers, including blurbs, one-pagers, sales decks, design partner offerings, and landing pages.
- Manage portfolio companies’ go-to-market and launch plans, collaborating with external agencies (branding, PR, and digital marketing).
- Partner with cross-functional teams, including Strategy & Tech Research, Marketing, Business Development, and external agencies, to refine positioning, enhance competitive differentiation, shape content strategy, integrate customer feedback, and support go-to-market efforts.
Define, Develop & Execute Team8 Enterprise Marketing Strategy
- Work closely with Team8 Enterprise Partners to develop thought leadership content and stay ahead of industry trends in cybersecurity and data.
- Strategically build and enhance the Team8 brand in the data domain.