Philips Senior Consumer Marketing Manager OneBlade Intimate 

Netherlands, North Holland, Amsterdam 

743157672

Senior Consumer Marketing Manager OneBlade Intimate

Responsibilities:

• Lives and breathes category consumer, shopper insights delivering winning proposition, portfolio and marketing toolkits.
• Translate in-depth market, consumer, and shopper insights, as well as competitive analyses, into winning concepts by defining product positioning.
• Identify and optimize winning concepts, integrate them into strategic product roadmaps, and develop and bring the concept from idea to market.
• Responsible for developing winning and future fit innovation roadmap rooted in deep, validated consumer, shopper and customer insights and in close collaboration with Category CMD, Innovation and RBUL.
• Guide and drive the development of new products from the initial phase until the final product, to get the optimal combination of performance and price in time for the defined market segment.
• Responsible for E2E success of NPI as per VPC and PDLM process including concept feasibility testing, market development, launch readiness, execution and market adoption in close partnership with Innovation Leader and RBUL.
• Responsible for lifecycle management and market readiness as part of PDLM.
• Ensure completion of appropriate deliverables (feature descriptions, value propositions, costing/pricing/quoting materials, etc.)
• Drive the market introduction of new products and maximize the performance of existing products through commercial innovation.

Requirements:

• - Highly entrepreneurial; both analytical and hands-on to driving business growth (result oriented) experience of working on a high growth business is a plus.
• - A completed master’s degree in business administration, marketing or related fields with an excellent academic track record
• - Minimum 8-10 years of experience in an international business environment in the field of consumer marketing or product management (experience with personal care FMCG or FMCD products is a plus)
• - Experience with product development and product launches from start to finish.
• - Has experience in building a business strategy for a category and executing it with different stakeholders in the organization.
• - Experience with translating market research and shopper insights into product concepts and new propositions.
• - Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.
• - Ability to take calculated risk, think creatively whilst being firm enough to make, and act upon, clear decisions.
• - Excellent communication skills, ability to work with people of different seniority and backgrounds, informing, influencing, convincing, presenting, project management
• - Business fluency in English (written & verbal)

• Learn more about .
• Discover .
• Learn more about .