Job responsibilities
- Support Ink segmentation, capabilities and product strategy through data and analytical techniques
- Help identify growth opportunities in the small business card segment and work with multiple marketing areas to implement them.
- Research and create decks, stories, and relevant slides to explain strategies and insights to partners within the business
- Understand business goals and priorities and devise strategies with customer-focused analysis and performance to realize growth opportunities
Required qualifications, capabilities, and skills
- Minimum 2 years of experience focused on growth strategy using data-driven approaches
- Experience in data visualization (Tableau, PowerBI), data analysis (SQL, SAS, Alteryx), and data modelling
- Demonstrated leadership in solving business problems through structured analytics
- Knowledge & experience in performing segmentation analysis and customer profile or audience identification analysis leveraging quantitative analysis techniques
- Synthesize large volumes of data into actionable insights and use those insights to drive change
- Be customer-obsessed and committed to designing strategies and creative that place the customer first
Preferred qualifications, capabilities and skills
- Advanced business analytics and/or MBA degree
- Experience in a leading management consulting firm or financial services industry experience
- Proficient understanding of fundamental AI and ML techniques (e.g., NLP, time series, supervised learning)
- Bachelor's degree, preferably in an analytical field (e.g., Statistics, Applied Mathematics, Computer Science, Finance, etc.)