JPMorgan Executive Director Product Marketing strategy 

United States, Delaware, Wilmington 

737204689

Job Responsibilities

• Define offer, targeting, pricing and channel strategy for driving new account growth for the Amazon program.
• Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase’s risk appetite.
• Drive ongoing process enhancements to increase application conversion rates while improving the customer experience.
• Support testing and other operational steps associated with developing and launching new acquisition offers, creatives and tactics.
• Manage and provide oversight of contractual marketing funds.
• Provide coaching, mentoring and development for direct reports.
• Develop executive level presentations and analysis to be shared with Chase and Amazon leadership teams
• Partner Closely with Amazon to develop a multiyear strategy to drive card member engagement and card usage.
• Work closely with Chase Analytics, Finance and Risk teams to develop proforma and targeting strategies to ensure all marketing activity meet required investment hurdles.
• Continually optimize campaign performance through ongoing experimentation.
• Effectively negotiate with internal and external stakeholders to secure support and prioritization for key initiatives.

Required Qualifications

• 10+ years of credit card marketing experience or similar with proven track record of driving customer acquisitions growth and driving customer engagement.
• Subject Matter Expert for key acquisition tactics and channels including; instant credit in purchase path, pre-screen, SEO and paid Search, direct mail, refer-a-friend and on-site acquisition.
• Excellent analytical skills with mastery of P&L drivers and risk management.
• Customer obsessed with proven track record of identifying key consumer insights and turning them into effective marketing & growth initiatives.
• Familiar with emerging technology, digital and mobile trends
• Prior experience in Consumer Packaged Goods(CPG) or similar industry considered a plus
• Effective leadership skills with proven ability to lead teams, drive change and influence across a variety of levels and areas