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Adidas EXECUTIVE FIELD KEY ACCOUNTS 
Saudi Arabia, Riyadh Region, Riyadh 
733378709

24.08.2025
Purpose & Overall Relevance for the Organization:

As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.

Key Responsibilities:
  • Develop and maintain strong relationships with retail staff and store managers.

  • Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.

  • Ensure premium in-store execution across merchandising, product layout, and stock levels.

  • Train and inspire retail partners on adidas product technologies, stories, and benefits.

  • Share field insights with Adidas teams on market trends, competitors, and store performance.

  • Drive sell-through via activations, events, and impactful training sessions.

  • Uphold brand standards across all retail environments.

  • Monitor performance metrics and collaborate with internal teams to exceed KPIs.

Key Tasks:

Functional:

  • Build trusted partnerships with retail staff and managers across your territory.

  • Execute seasonal strategies to maximise visibility and sell-through.

  • Oversee visual merchandising standards, stock levels, and product presentation.

  • Deliver product knowledge sessions highlighting key innovations and benefits.

  • Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.

  • Champion the adidas brand by ensuring consistency in every retail touchpoint.

Sales & Performance:

  • Track and analyse store sales data to identify growth opportunities and risks.

  • Collaborate with internal sales and merchandising teams to achieve account goals.

  • Deliver impactful training to boost partner staff knowledge and selling confidence.

Market Intelligence:

  • Monitor and report on competitor activities and emerging retail trends.

  • Provide actionable insights from the field to inform product and commercial strategy.

Brand Advocacy & Training:

  • Be a true brand ambassador - knowledgeable, authentic, and passionate.

  • Lead engaging product and brand training sessions to elevate retail partner expertise.

Knowledge, Skills & Abilities:
  • Strong interpersonal skills with the ability to build and sustain relationships.

  • Commercial mindset with proven ability to influence sales performance.

  • Excellent communication and presentation skills, both in-person and virtual.

  • Solid understanding of retail operations, merchandising, and consumer behaviour.

  • Self-motivated with strong organisational and time-management abilities.

  • Analytical thinker with confidence in interpreting data and translating insights into actions.

  • Passion for sports, lifestyle, and the adidas brand.

Requisite Education & Experience / Minimum Qualifications:
  • Bachelor’s degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).

  • 2–4 years of experience in retail account management, field sales, or a related commercial role.

  • Proven track record in driving sales growth and delivering against KPIs.

  • Experience delivering training or product presentations to retail staff.

  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.

  • Flexibility to travel regularly within assigned territory.