Samsung Digital Marketing Manager 

Philippines, Taguig 

73133256

Roles and responsibilities include, but is not limited to:

• Strategy Development: Craft briefs with clear marketing objectives, key performance indicators (KPIs) and key performance drivers (KPDs) across paid/ owned/ earned advertising channels to deliver business results, closely working with internal marketing stakeholders and agency partners
• Advertising Budget Setting: Lead in the setting of budget for each ATL, digital media & ecommerce channel on the analysis of the minimum/maximum marketing investment budget for category and product investment
• Campaign Execution: Lead in the execution of integrated media, ecommerce & CRM campaigns by selecting appropriate channels and creatives for target consumer
• Performance Management: Lead to set, manage and optimize integrated media, ecommerce and CRM activities towards achieving marketing objectives
• Pure-player ecommerce: Drive campaign management and optimizations in-app advertising tools and features (e.g., Sponsored Discovery, Sponsored Search, store banners) to maximize GMV especially during mega sale events (e.g. 9.9, 11.11, brand day sales).
• Livestream and Live Commerce Management: Work with different partners and stakeholders to manage planning, execution and optimization of live commerce campaigns on platforms such as Lazada, Shopee and TikTok Shop.
• Project Management: Set weekly progress with media agency, CRM agency and internal marketing stakeholders
• People Management: Partner, brief and manage key agencies to ensure productivity and efficiencies to deliver quality outputs

To be successful in the role, you must have:

• A Bachelor's degree is required

• Proven working experience in ATL, digital media and/or CRM with min. 5 years of experience in tech/ electronics/ CPG Marketer or Advertising from a media agency is required

• Good knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms (Google Ads, Facebook Business Manager, DV360, etc.)

• Deep understanding and proven expertise in pure-player ecommerce platforms to drive on-site advertising strategy, identify trends, and optimize product listings for better performance.

• Hands-on experience in livestream and live commerce campaign management, including on-platform selling features and performance analytics

• Excellent communication skills and fluent in English

• Strong analytical skills and data-driven thinking

• Strong organizational, stakeholder management, and problem-solving skills

• High degree of attention to detail and well-organized

• Self-motivated, independent, able to work with minimum supervision

• Must be willing to work fully on-site in McKinley Hill, Taguig