Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
Experience with brand or conversion lift measurement, or in a related digital marketing field.
Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.
Preferred qualifications:
Experienced in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
Experience with data visualization (e.g., Looker or equivalent BI tool).
Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.