Philips Senior EC Marketing Manager 

China, Shanghai 

71671006

Senior EC Marketing Manager

In this role, you have the opportunity to

• Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

PURPOSE

• To enhance PH shopper engagement capability in Ali full ecosystem and facilitate internal social digital team coordination to maximize campaign output.

KEY RESPONSIBILITY

• Lead EC marketing strategy and calendar planning based on by category annual plan.
• Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
• Co-work with the marketing team to nail down the detailed plan and 100% execution.
• Synergize all internal digital resources to tie with E-commerce marketing calendar need and do close-loop marketing to maximize output.
• Internal engagement/ coaching to improve key counterparts’ understanding of E-commerce marketing approaches and requirement to gain comprehensive support.
• Closely work with the marketing teams to catch up on the new marketing trend and try shopper engagement approaches to enhance marketing agility
• Enhance consumer demand creation planning capability

You are a part of

• E-commerce team within Philips Personal Health portfolio
• You will report to the E-commerce Leader and collaborate with teams including E-commerce Sales, PH Marketing teams

To succeed in this role, you should have the following skills and experience

• 10+ years’ experience in digital marketing and consumer marketing area.
• Understand E-commerce marketing ecosystem, both in/out site. And know well about the trendy E-commerce marketing approaches
• Experienced in E-commerce/retail operation management.
• Good sales skills to manage bilateral relationships, drive all cross-function teams at the same pace to deliver business results.
• Results oriented, self-motivated and could work under pressure and dynamic circumstance
• Digital E-commerce content/inbound Marketing/purchase conversion capability
• Good English command and presentation skill.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

• A professional but fun workplace, A healthy work-life balance environment;
• An energetic, genuine, inventive, supportive and dynamic team atmosphere;