Elastic Product Marketing Manager Public Sector 

Spain, Catalonia, Barcelona 

696553244

Public Sector Go-To-Market Execution

• Develop, organize, and publish timely, succinct, and compelling sales enablement materials
• Work with Public Sector Content Strategist to produce customer-focused assets for global campaigns
• Collaborate with Product Marketing Solutions teams to include public sector in product launches, solution strategies, enablement, and asset creation – and adapt messaging and assets where necessary
• Update, adapt, and build upon global public sector messaging, and conducting message testing
• Coordinate public sector-specific product launches / compliance certification launches
• Collaborate with Competitive Intelligence team to produce strategic resources and internal enablement

• Establish relationships with internal subject matter experts to collaborate on webinars, content, blogs, and more
• Regularly communicate product news and marketing updates with internal teams (such as new assets, upcoming launches, events, etc)
• Serve as an internal authority on priority public sector markets globally, and how Elastic solutions meet market needs
• Provide strategy and guidance for regional marketing teams as they plan webinars, events, etc.
• Review / approve content and assets for accuracy and relevancy
• Stay up to date with public sector trends, news, legislation, and other relevant events
• Develop thought leadership via blogs, webinars, and events

• Bachelor’s degree in a Marketing, Business, English, Communications, Journalism, or a related degree and/or relevant work experience
• Demonstrated ability in product marketing, demand generation, or content marketing within a B2B tech environment
• Experience marketing to government, education, and/or healthcare industries
• Strong written and verbal communication skills
• Experience developing personas, messaging, and conducting research
• Comfort collaborating with diverse teams of marketing, sales, and engineering professionals around the globe
• Experience in project management, with a proven record of successfully leading multiple projects and streams of work
• Creative and critical thinking skills, with the ability to anticipate market trends and respond quickly to the changing IT landscape

• Building demand-generation assets and campaigns
• Creating social media and SEO content
• Speaking multiple languages