Philips Service Product Marketing Manager 

Kenya, Nairobi County 

69419367

Service Product Marketing Manager

您将负责：

• Providing future product needs and market opportunities with quantified data
• Identifying and evaluating local for local products and propose additions to product portfolio for approval by global BU
• Providing an annual tactical marketing plan
• Providing customer feedback on existing products on a quarterly basis
• Analyzing competitive strategies and provide feedback to the BG / BU
• Managing the New Product Introduction and determine local product portfolio and pricing
• Developing and implement marketing strategies and plans including BU specific promotional activities and other marketing investment
• Building a network with professional associations and luminaries
• Deploying product pricing and positioning
• Providing flexible and competitive service solutions to primary care clients
• Preparing marketing materials, planning and implementing marketing activities
• Communicating with Philips headquarters

• 量化数据提供未来产品需求和市场机会
• 鉴别和评估本地产品，并建议增加产品组合并获得总部的批准
• 提供年度战略营销计划
• 每季度提供客户对现有产品的反馈
• 分析竞争战略并向总部提供反馈
• 管理新产品的介绍及投入使用，确定本地产品组合和定价
• 制定和执行市场策略和计划，包括总部的具体促销活动和其他市场投入
• 建立与专业协会和业内专家的联系
• 制定产品定价和定位
• 为客户提供灵活的有竞争力的服务方案
• 市场材料的制作、市场活动的规划及执行
• 与飞利浦总部的沟通

To succeed in this role, you should have the following skills and experience

胜任此职能，您需要具备以下技能和经验

• Bachelor’s degree and >5 years of industry experience
• Experience in marketing technology, healthcare or medtech products or solutions
• Has a broad knowledge of products and services within the scope
• Knowledge and understanding of the Marketing processes
• Strong written and oral communication skills as well as the ability to give presentations to a wide spectrum of audiences, both internally and externally
• Ability to build strong relationships across a wide spectrum of internal and external parties including executive leadership, partners and key opinion leaders
• Fluent spoken English, smooth communication with colleagues in Philips headquarters

• 本科以上学历，5年以上行业工作经验
• 具备影像产品或解决方案的经验
• 对所涉及到的临床客户与服务产品有广泛的了解
• 了解并理解市场营销流程
• 较强的书面和口头沟通能力，以及向内外部不同的受众进行宣讲的能力
• 能够在内外部各方（包括执行领导层、合作伙伴和关键意见领导）之间建立牢固的关系
• 流利的英语会话能力，与飞利浦总部同事进行无缝的沟通