Subject Matter Expert: Be the key advocate for partner digital marketing initiatives, ensuring consistent communication of goals and progress to senior leadership.
Content Creation and Strategy: Collaborate with content teams to develop engaging and relevant content for web, blogs, email, social media, and paid ads.
Project Management: Own and track multiple digital marketing projects at once, focusing on business impact and partner experience.
Enhance the partner digital experience, ensuring seamless integration into SAP’s digital customer journey for optimized engagement and demand generation
Drive marketing strategy for the partner portal platform, ensuring clear articulation of partner value and consistent positioning in collaboration with the Partner Ecosystem Success and CPIT teams.
Create and execute global marketing campaigns and enablement materials that promote adoption, usage, and awareness of key portal features, updates, and partner resources.
Serve as the strategic marketing liaison between marketing teams, translating partner platform capabilities into useful marketing opportunities with our partners as the audience.
Qualifications and skills:
College degree (marketing or communications discipline preferred)
7+ years of relevant experience
Deep knowledge of partner marketing, including partner programs and execution
Background in web and/or customer journey work expected
Strong cross-functional collaboration skills required, with experience
Strong organizational and multitasking proficiency with the ability to manage several projects at once.
Excellent writing, presentation and communication skills
Background in brand marketing or recruitment a plus