Job Category
Job Details
- Articulate Salesforce’s value proposition within the Communications & Media (C&M) space. Focus on creating market relevant industry sales assets, particularly in key areas (e.g., AI, Data Cloud) leveraging materials from our global Communications & Media (C&M) CoE.
- Develop custom presentations and branded assets for key accounts and events for the market, including Salesforce Innovation Centres (SICs).
- Lead industry webinars, create industry publications (blog posts, white papers, case studies, success stories), and engage in industry award events.
Generating demand through customer & event engagements:- Work directly with key clients across the Communications & Media (C&M) business, bringing strong industry understanding, structured problem-solving, strategic clarity, and executive presence (verbal and written) to create pathways forward to deliver growth.
- Represent Salesforce at key industry events, identifying new growth opportunities and building relationships with key industry stakeholders.
- Build strategic relationships with key industry stakeholders, including regulatory bodies and consultants, to establish Salesforce as a leading voice in industry discussions within the market.
- Support customer meetings with tailored content. Become a trusted advisor for our senior Communications & Media (C&M) customers, sharing experience from past transformations, customer benchmarks, and best practices.
Turn market insights into improved product and local growth strategy:- Create transparency for the UKI leadership team on the underlying drivers of industry/market specific performance and trends, highlighting issues and opportunities
- Establish a structured process (meetings, roundtables, QBRs) to collect feedback on critical use cases/product capabilities and their impact on our customers KPIs.
- Refine and prioritise global sales plays to the market context. Support local partner/sales enablement content creation and activities: industry dynamics, customer needs, sales plays - all in industry language.
- Channel relevant feedback from CxO engagements to product leaders (Industry Clouds and the rest of the product portfolio)
Experience/Skills Required:- Education: BS/BA degree or equivalent experience; MBA preferred.
- Experience: 10+ years of industry experience in Management Consulting, a high-growth SaaS company, or a leading Communications & Media (C&M) company. Strong customer orientation and results-driven leader.
- Domain Expertise: Understands industry trends, the high-level technology landscape, and how Salesforce can create value for companies in the industry.
- Initiative & Quality: Self-starter who independently seeks new opportunities and drives work with minimal supervision. Consistently accurate and delivers high-quality work on time.
- Executive Presentations & Influence: Outstanding written, verbal communication, and presentation skills in front of audiences ranging from small executive meetings to very large keynote presentations.
- Demonstrates high EQ: Exhibits emotional intelligence and tact while influencing, negotiating, and navigating productively through conflict. Capable of having courageous discussions and leading cross-functionally at peer level and above to drive decisions forward.
- Managing Ambiguity: Ability to work effectively through a high degree of change, demonstrating consistent ability to set a vision, prioritise, cut through noise, and execute through ambiguity. Comfortable working with limited information and asking questions.
- Strong Analytical Skills for Business Planning: Outstanding problem-solving and analytical skills; demonstrated ability to structure complex problems, develop hypotheses, and present well-supported solutions. Demonstrated ability to analyse and interpret data for value-based discussions.
Experience/Skills Desired:- Strong understanding of Salesforce products . Experience with deploying or using Salesforce with a compelling vision for how we can change the industry in the age of AI.
- Practical experience in leading digital transformation and large-scale change management efforts.
- Strong understanding of AI and its potential to transform the industry.
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