Playtika Consumer Insights Expert 

Israel 

674731758

Building industry reviews covering a wide range of market issues such as trends in players’ behaviors

Creating category performance reviews analyzing market share status, new games growth etc.

Monitoring competitors’ creative content for insights about messaging, visual trends & communication channels

Measuring campaign effectiveness – gathering and analyzing all relevant brand KPIs to provide a full view of the campaign performance

Creating and building strategic workshops around branding & creative content development

Maintain the unit’s knowledge base regarding any relevant industry reports, cultural trends, campaigns etc.

Develop and maintain the external social listening analytics, tracking the conversation around our games

Creating and planning Brands strategic briefs based on consumer insight

3 years’ minimum experience in CI, strategic planning, consulting, or other research or strategy related role

Strong primary intelligence collection skills

Strong analytical & story telling skills

High proficiency in English - Strong verbal and written communication skills

Experience in working with various CI tools & platforms (e.g., Data.ai, Sensor Tower, App magic, Similarweb, Playliner, GameRefinery) - an advantage

Experience in working with DIY research platforms (e.g., surveyMonkey) - an advantage

Experience in the gaming industry - an advantage

Very strong Excel & PowerPoint skills

Exposure to BI dashboard