· Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
· Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
· Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
· Implement tracking parameters for campaign performance measurement and analysis.
· Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
· Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
· Monitor and optimize campaign setup processes for efficiency and effectiveness.
· Stay updated on platform updates and best practices for campaign setup.
· Provide support and training to marketing teams on campaign setup tools and processes.
· Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
· Strong understanding of marketing campaign setup processes and best practices.
· Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
· Experience with CRM systems and their integration with marketing platforms.
· Detail-oriented with excellent organizational and time management skills.
· Familiarity with tracking and analytics tools to measure campaign performance.
· Effective communication and collaboration skills with marketing teams.
· Problem-solving skills for identifying and resolving setup issues.
· Understanding of segmentation and targeting strategies in campaign setup.
· Certification in relevant marketing automation platforms.
· Knowledge of HTML/CSS for basic troubleshooting and customization.
· Experience with A/B testing methodologies in campaign setup.
· Familiarity with API integrations for data exchange between marketing tools.
· Exposure to advanced campaign setup features, such as personalization and dynamic content.
· Understanding of compliance and regulatory considerations in marketing.
· Continuous learning and staying updated on industry trends in marketing technology.
· Experience with project management tools for coordination and tracking.
