HP EU Digital Retail Analyst 

Spain, Catalonia 

669780356

Responsibilities:

• Stakeholder Collaboration: Build and maintain relationships with key internal stakeholders, ensuring a thorough understanding of their needs to provide tailored analytical solutions.
• Insight Development: Analyze data and model output to select key insights and conclusions, developing comprehensive recommendations for optimizing business and financial performance.
• Support Model Application: Work closely with the Data Science team to validate and interpret the outputs of Marketing ROI Models, ensuring they align with business objectives and provide actionable insights.
• Data Integration : Identify and integrate new data sources that can enhance the models' predictive capabilities and improve overall analytical accuracy.
• Evaluation of Investments: Consult with business leaders on marketing and advertising strategies, evaluating campaigns for return on investment (ROI) and brand impact.
• Deliverable Creation: Prepare and deliver high-quality reports, dashboards, and presentations to communicate insights and recommendations effectively.
• Continuous Improvement: Partner with the Advanced Analytics team to identify opportunities to refine and improve existing processes, ensuring the highest quality outputs.
  

Requirements:

• Technical Skills: Proficiency in analytical tools such as Excel, Power BI, Tableau, or similar platforms is a must.
• Advanced knowledge of SQL and practical knowledge of at least one programming language – Python or R is a must.
• Familiarity with cloud coding collaboration platforms (Databricks, Dataiku etc.) with version control (GitHub) is a strong asset.
• Media Mix Knowledge: Familiarity with Marketing Mix Modelling (MMM) and post-campaign evaluation is a strong asset .
• Business Acumen: Strong understanding of ecommerce and online advertising framework and its application in driving business decisions. Ability to translate analytical outputs into business insights.
• Analytical Thinking: Excellent problem-solving skills with a proven ability to handle complex data sets and derive actionable recommendations.
• Education: Bachelor’s or Master’s degree in a relevant field such as Business Analytics, Data Science, Marketing, Economics, or Statistics
• Experience: At least 3-5 years of experience in advanced analytics, consulting, marketing analytics, or similar fields.
• Change Agent: Proven ability to influence stakeholders’ behaviors and decision-making through clear, actionable analytics and storytelling. Understands that the power of analytics lies in enabling meaningful, data-driven change. Experience in influencing decisions and driving projects in a complex, matrixed organization is a plus
• Communication Skills: Exceptional verbal and written communication skills, including the ability to present insights clearly and effectively to both technical and non-technical audiences. Fluency in English is a must. Any other EU language is a plus.
• Collaboration Skills: Demonstrated ability to work in cross-functional teams and build relationships with diverse stakeholders.
• Project Management: Strong organizational skills with experience managing projects and deadlines in a dynamic environment.

Entity Sales&Services

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