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Content Strategy and Development:
Create and develop a strategic vision for McAfee’s content channels, executing strategies through localized content and engagement platforms to support product marketing, comms, and monetization with brand goals aligned with company goals and objectives
Create high-quality written content, including blog posts, reports, web pages, case studies, ebooks, and more, to establish thought leadership and engage our global audience
Leverage consumer insights, research, and syndicated data to evaluate and develop opportunities to grow customer acquisition and engagement
AI Integration:
Leverage AI tools and technologies to enhance content creation, distribution, and analysis, staying at the forefront of AI-driven content trends
Global Content Distribution:
Oversee global distribution of content across various owned and earned media channels, including websites, social media, email marketing, and industry publications
Influencer Program Management:
Partner with Brand and PR to support a world-class influencer marketing program
Collaborate with influencers to co-create content and promote it through their channels
Content Analytics and Optimization:
Monitor and analyze content performance metrics to measure the effectiveness of campaigns
Continuously optimize content strategies based on data-driven insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Team Leadership and Collaboration:
Lead a team of content writing professionals, fostering a culture of creativity, innovation, and excellence
Collaborate cross-functionally with other departments such as product marketing, sales, and CX to ensure alignment and consistency in messaging
Coordinate with e-commerce channel teams, in close partnership with SEO team, to enhance discoverability and amplification of content via owned channels (website and SEO)
Execute global content & campaigns with high-quality creative excellence, managing content developers, external agencies, and internal creative content teams to deliver full-funnel campaigns globally
About you:
Al least 5 years (we’d love more!) of experience in content marketing, with focus on cybersecurity or technology.
BA/BS/BBA degree in Journalism or a related field preferred; Master's degree preferred
Exceptional writing and editing skills, with a strong journalistic background
Familiarity with core e-Commerce, analytics tools and social management platform: Adobe Analytics & Marketing Cloud, Google Search Console, SEM rush, Ahrefs, Brandwatch, HootSuite, etc.
Journalists from tech or media publications are preferred and are highly encouraged to apply
Proficiency with using AI tools for content creation and analysis
Proven track record of developing and executing successful influencer marketing programs
Strong analytical skills with the ability to interpret data and make data-driven decisions
Experience with video and multimedia content is highly desired
Excellent project management and organizational skills
Ability to thrive in a fast-paced, dynamic environment
Strong leadership and team management capabilities
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
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