Responsible for oversight of multiple campaigns of varying complexity across all delivery channels (email, direct mail, digital) in support of credit card marketing initiatives.
Partner with a variety of cross-functional stakeholders and business areas to coordinate the end-to-end execution of marketing campaigns.
Own the requirements, timelines, deliverables, and approvals for campaign documentation for your team.
Work in a regulated industry with an understanding of the risks and controls functions and their impacts on marketing campaign management
Lead and function effectively in a matrix organization
Be results-oriented with strong attention to detail and problem-solving skills
Possess strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
Demonstrate they are customer-obsessed by understanding the customer experience
Have a proven ability to operate in a process-oriented environment, adhere to risk/control, procedure and process expectations, while appropriately delivering what’s best for the customer
Have experience managing and developing me large diverse teams
Required Qualifications, Skills and Capabilities:
14+ years marketing execution, project coordination or similar experience
Led a team of 10-12 campaign managers
Strong leadership, communication, team facilitation and organizational skills
Ability to work cross-functionally while motivating, influencing, and leading others
Possess an understanding of core marketing channels: Digital, Email, Direct Mail
Excellent written and oral communication skills with experience presenting to executive leadership
Develops strong partnerships; leads through collaboration; recognized as a team player
Driven to take initiative, influence others, and achieve results
Experience in working on credit card marketing execution and creating efficiencies
Has experience managing multiple initiatives simultaneously within deadlines
Understanding of business P&L and marketing’s contribution toward business growth
Working experience in a strong control environment for execution of processes
Strong working experience in Agile environment and tools
Proven ability to lead and function effectively in a matrix organization.
Experience in working with global stakeholders across marketing, technology and campaign managers