Salesforce Director - Product Marketing APAC 

India, Karnataka, Bengaluru 

65787592

Job Category

Marketing & Communications

Job Details

: Director, Product Marketing
:

• Strategic Leadership & Execution : Lead the GTM strategy and execution for bringing Salesforce products like Agentforce to market in APAC, specifically India, ensuring it aligns with overall business goals and regional growth objectives.

• Market Penetration & Adoption : Drive the adoption of Agentforce and other Salesforce products in market, creating scalable marketing programs that fuel pipeline growth and accelerate market share.

• Messaging & Positioning : Develop tailored messaging and positioning strategies for Agentforce and other products, working closely with global and regional teams (Go-to-Market, Campaigns, Content).

• Cross-Functional Collaboration : Work closely with Product Marketing, Product Management, Sales, Customer Success, and other teams to align on product strategy and execution across the APAC region.

• Sales Enablement : Develop and deliver impactful sales enablement programs to equip sales teams with the tools, training, and content needed to drive new business and close deals.

• Operational Communication : Ensure consistent communication with APAC and global stakeholders, including monthly business reviews and alignment on key initiatives related to Agentforce.

• Customer Advocacy & Storytelling : Lead the creation of customer success stories that highlight the value of Agentforce and other Salesforce products, helping to elevate Salesforce’s reputation in the region.

• External Relationships & Analyst Engagement : Manage key relationships with analysts, media, and public relations, positioning Salesforce as a leader in the APAC market for new and existing product offerings.

• Leadership & Innovation : Identify and pursue strategic initiatives that accelerate the adoption and growth of Agentforce across APAC, while driving innovation and differentiation in the market.

Required Skills & Experience:

• Proven Leadership : 12+ years of senior product marketing or leadership experience in SaaS or technology, with specific expertise in the APAC market.

• Strategic Vision & Execution : Demonstrated experience in launching new products, including go-to-market execution, and driving business outcomes.

• Market Expertise : Strong understanding of the APAC market, customer behaviors, and regional trends, particularly within the SaaS and B2B technology sectors.

• Messaging & Positioning Mastery : Ability to create compelling product messaging and positioning that resonates with diverse APAC audiences.

• Data-Driven Approach : Experience using market data, customer insights, and internal analytics to refine marketing strategies and optimize performance.

• Cross-Functional Leadership : Proven ability to lead and collaborate across global teams and regional stakeholders, including Product, Sales, and Customer Success.

• Effective Communication : Excellent communication skills, with the ability to craft clear, concise, and impactful messaging tailored to a variety of audiences.

• Project Management : Strong organizational and project management skills, with the ability to lead multiple initiatives simultaneously and drive results.

• Experience with Salesforce products or other SaaS platforms, particularly in the APAC region.

• Familiarity with Agentforce or similar AI-driven products and their impact on customer service, sales, and operations.

• Experience managing analyst relations and PR in the APAC region.

• Advanced degree (MBA or similar) preferred.

• Fluency in multiple APAC languages (Mandarin, Japanese, Korean) is a plus.

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