Adidas MANAGER MEMBERSHIP 

India, Haryana, Gurugram 

655762578

Purpose & Overall Relevance for the Organization

The Manager Membership is responsible for

Key Responsibilities

Strategy

• Support the organization transition to make membership front and center
• Establish the interaction model to drive Membership across all cross-functional teams
• Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions andexclusive sales eventsetc in the country
• Implement monthly Membership program with Brand Communication team
• Achieve and plan sales target and growth by year

Planning

• Execute the membership strategy in partnership with the SEA membership team
• Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
• Work closely with Brand Activation,Brand Communication, OMNI, VM, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center
• Drive and liaise with Brand communication to execute the membership activation

Management

• Executing the Membership strategy
• Accountable for membership KPI’s for the country
• Partner with cross – functional teams to leverage national campaigns
• Collaborate with SEA Membership to leverage developed intelligence and systems expertise
• Partner with agencies and be fact based in conceptualizing campaigns
• Accountable for ensuring membership initiatives and deliverables are executed as per plan

Financial

• Track and adhere to budget when required
• Support business cases with clear rationale as and when needed

Systems and Processes

• Understanding of the membership systems
• Understanding of global brand GTM process
• Awareness of best practices in the industry to continuously evolve membership

People Management

• Accountable for all membership projects
• Own, share, and lead implementation of best practices
• Seamless cross-functional stakeholder management and partnership

Key Relationships:this role directly reports to Senior Manager, Brand Activation and dotted line to Sr Manager, SEA Membership.

• Brand Activation
• Concept to Consumer
• Retail
• eCommerce
• Digital Brand Activation
• SEA Membership

Knowledge, Skills and Abilities:

• Ability to work in a fast-paced environment with different international cultures
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Solid understanding of digital landscape and KPIs
• Good problem solving skills

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s in Engineering/Economics/Marketing/Business Administration preferred
• Enthusiastic about Membership
• 3 to 5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc (Indicative)
• Good story telling skills
• Fast learner, proactive working attitude, and strong project management experience