Microsoft ECommerce Marketing Manager - Northern Europe Consumer Sales organisation 

United Kingdom, England, London 

646012055

you will deliver the best in class digital experiences that showcase Microsoft technology and drive sales across all Microsoft consumer storefronts.

What I will do for you

• Champion your successes at every level of our leadership.
• Empower you with the opportunity to gain new experiences, test and learn, and improve upon your strengths.
• Support who you are as your authentic self.
• Make career development a consistent priority.

MINIMUM QUALIFICATIONS:

• Proven thought leadership and results leading marketing and/or sales for consumer products and services
• Significant working experience and a deep understanding of digital & ecommerce marketing with the ability to translate marketing needs into program execution
• A track record of exceptional partnering across a wide-array of internal business groups, stakeholders and execution partners

HIGHLY PREFERED EXPERIENCE AND SKILLS

• Results orientated product marketing/digital marketing expertise with an incredibly strong bias for action
• Exhibits an entrepreneurial spirit that is passionate about marketing execution within a fast-paced environment, while changing the way customers perceive our brand and our products.
• A deep understanding of digital & ecommerce marketing, both current and emerging tactics, with the ability to translate marketing needs into program execution.
• Be Customer Obsessed with a deep focus on the customer experience when balancing short and long-term decisions.
• Be Collaborative, maintaining broad perspective & removing barriers by working with others around a shared objective.
• A Growth Mindset demonstrated through embracing challenges, always learning mentality, valuing success of others, persisting in the face of adversity
• Strong stakeholder management, executive presence and superior communication skills.

Ecommerce Business Strategy and Planning

• Develops and manages marketing campaigns, Go To Market and promotional strategy, and customer segmentation for Microsoft Stores Northern Europe in partnership with Marketing, Sales, and Engineering teams to optimize revenue generation via stores for the consumer product categories
• Works cross-functionally with internal and external partners to optimize revenue generation and manage financials across product lines by ensuring that products are priced and timed appropriately for launches and promotions, identifying factors that drive revenue over time, and evaluating the effects of seasonal trends on products’ performance.
• Analyzes metrics linked to marketing campaigns, product launches, promotions, seasonal trends, and/or store feature rollouts, to aid development of future content, features, and/or promotions that improve upon customer demand, engagement, and conversion.
• Continually improves upon customer experiences by leveraging insights drawn from content experimentation and personalization, and by monitoring market, industry, and competitive trends.
• Tracks customer feedback and product or business-specific metrics to optimize customer lifecycle management in partnership internal and external stakeholders and represents Microsoft to business partners whose products are sold via Microsoft stores.

Ecommerce Merchandising

• Tracks customer feedback (qualitative and quantitative) and product metrics (e.g., activation, usage, churn), works with customer support teams, as well as leverages and understanding of industry, market, and competitors trends to define customer lifecycle management approaches.
• Shares insights drawn from analyses of core business key performance indicators (KPIs), as well as customer metrics (e.g., monthly active users, traffic, click-through rates) to influence stakeholders and optimize the development and implementation of editorial content, promotions, content strategies, store features, and other decisions to improve the customer funnel. May perform additional ad hoc analyses using Excel, Power BI, Adobe Analytics, or other data analysis tools.
• Develops a deep understanding of merchandising performance of products, category-relevant market and industry e-commerce competitor trends, e-commerce customer trends, and seasonal trends, as well as internal and external partners/suppliers needs and priorities. Applies this understanding to inform merchandising, promotion, and editorial decisions for these products in Microsoft stores.

Stakeholder Partnerships

• Provides guidance to internal teams (e.g., copy, creative, user experience, engineering, channel stakeholders) to manage the development and/or modification of store content and/or features. Reviews developed content and/or features and shares insights that inform the development or modification of future content or features. Aligns actions and priorities with category management and leadership teams.
• Coordinates with Supply Chain and Business Planning teams to ensure that appropriate inventories are available during promotions, new product launches, and/or during seasonal beats.

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