Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
Analyzes performance of marketing programs and business initiatives
Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
Forecasting includes creation of key indicator curves and indices
Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
Makes and implements recommendations through the use of data analysis and segmentation methodologies
Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
Manages staff. Evaluates subordinates' performance and makes decisions regarding staffing, pay increases, promotions, terminations, etc.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
6-10 years of experience
Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining. Ability to translate and articulate complex thoughts and opportunities to a larger au