Citi Group Marketing Product Manager - Mortgage 

Mexico, Mexico City 

635308612

Responsibilities:

• Manage a team of Product Managers to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
• Oversee strategic program roadmap, development, launch, and marketing to gain maximum benefit from each product
• Oversee day-to-day product management for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
• Execute client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
• Develop plans and execute functional strategies for a country, multiple countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within a region or business
• Manage client and competitor market research, develop product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions
• Oversee all aspects of program life cycle management including market demands, technology trends, and the competitive field
• Contribute to achievement of acquisition targets, product financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans
• Develop and communicate a business plan to approach the marketplace, and coordinate and implement team procedures, client problem resolutions and client management
• Help drive innovation by working with external partners/alliances to develop products, manage ongoing relationships, engage in negotiations, and prepare agreements
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 5-8 years of relevant experience
• Functional experience in marketing, credit, acquisitions, product development, or analytics
• Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
• Ability to work unsupervised and adjust priorities quickly as circumstances dictate
• Consistently demonstrates clear and concise written and verbal communication
• Demonstrated analytical skills
• Demonstrated problem-solving and decision-making skills
• Consistently demonstrates clear and concise written and verbal communication
• Ability to work in a team-oriented environment

Education:

• Bachelor’s degree/University degree or equivalent experience

FUNCIONES PRINCIPALES:

• Desarrollo de brief publicitario para detallar la estrategia anual de campañas
• Desarrollo, aprobaciones y seguimiento de implementación de campañas publicitarias online y offline: medios digitales, prensa, radio, impresos, sucursales, etc.
• Solicitud y monitoreo de presupuestos para campañas o estrategias afines de marketing
• Monitoreo del KPI´s de campañas digitales u offline.
• Desarrollo e implementación de procesos de seguimiento de clientes y no clientes cuyo origen es por canales digitales.
• Business owner del proyecto de hipoteca digital: definición de requerimientos de negocio, aprobación de alcances y liberación de funcionalidades
• Mantenimiento y control del contenido o solicitud de nuevas funcionalidades de Portal citibanamex.com/hipotecario: contenido de landing por producto, simulador de crédito hipotecario, Centro de Ayuda de Hipotecario, aprobación de contenido para chat virtual y promociones temporales
• Solicitud y seguimiento de patrocinios con socios de negocio
• Actividades de mejora o requerimientos del proceso de negocio

SE REQUIERE:

• Experiencia en análisis de datos (avanzado) – 3 años
• Experiencia en marketing y medios digitales
• Manejo de Office intermedio
• Altamente deseable Inglés Avanzado (hablado, escrito y leído)
• Liderazgo, capacidad de análisis, trabajo en equipo, gestión de conflictos, análisis de datos

Time Type:

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