Snowflake CUSTOMER LIFECYCLE MARKETING MANAGER 

United Kingdom, England, London 

633929407

What You’ll Do:

• Develop Targeted Customer Programs: Design and implement campaigns to drive onboarding, adoption, expansion, and renewal.

• Analyze and Optimize Performance: Track and refine campaign metrics, such as conversion rates and ROI, leveraging analytics to continuously improve engagement and program impact.

• Cross-Channel Integration: Lead initiatives across email, webinars, paid media, in-product messaging, and more to build a cohesive customer journey.

• Collaborate with Stakeholders: Partner with product marketing, sales, and operations to ensure alignment with customer needs and Snowflake’s business objectives.

• Budget & Resource Allocation: Develop compelling content that resonates across customer touchpoints.

• Budget Management: Manage and allocate budget efficiently across to maximize program impact.

• Guide Regional Efforts: Support and coordinate with regional and global teams to ensure alignment on strategy and objectives.

What You’ll Have:

• Experience: 3-5 years in lifecycle marketing, retention marketing, or a similar field, ideally within technology or SaaS.

• Customer-Centric Focus: A deep understanding of customer journeys and behaviors, enabling the effective tailoring of strategies to meet customer needs.

• Technical Skills: Proficiency in SQL, marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools (e.g., Tableau).

• Analytical Mindset: Skilled in independently leveraging data to optimize campaigns, with experience in managing KPIs and performance metrics.

• Organizational Skills: Strong project management abilities, capable of handling multiple priorities in a fast-paced environment.

• Effective Communication: Strong interpersonal and communication skills, with a proven ability to engage stakeholders and convey insights at all levels.

• Adaptability: Ability to thrive in a fast-paced environment, quickly adjusting strategies based on data insights and shifting priorities to meet evolving customer and business needs.

Preferred:

• Experience with B2B enterprise demand generation in a technology or data cloud environment.

• Knowledge of data and analytics landscapes in enterprise environments.

• Familiarity with customer retention strategies in a global organization with a regional focus.