3M Consumer Insight Marketer 

China, Shanghai 

618852576

Data Collection and Analysis:

• Gather and analyze customer data from various sources such as surveys, feedback, social media, and sales data.
• Identify trends, patterns, and insights to understand customer behavior and preferences.

Market Research:

• Conduct market research to assess customer needs, market trends, and competitive landscape.
• Develop and implement research methodologies to gather qualitative and quantitative data.

Reporting and Presentation:

• Prepare detailed reports and presentations to communicate insights to stakeholders.
• Translate complex data into actionable strategies for marketing, product development, and customer service teams.

Collaboration:

• Work closely with cross-functional teams including marketing, sales, product development, and customer service to integrate customer insights into business strategies.
• Provide recommendations to improve customer experience and drive business growth.

Customer Segmentation:

• Develop customer segmentation models to target specific groups effectively.
• Analyze customer lifetime value and identify opportunities for upselling and cross-selling.

Strategy Development:

• Contribute to the development of customer-centric strategies and initiatives.
• Monitor and evaluate the effectiveness of implemented strategies and suggest improvements.

Education:

• Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field. A Master’s degree is often preferred.

Experience:

• Proven experience in customer insight, market research, or a related field.
• Experience with data analysis tools and software (e.g., SPSS, SAS, Tableau).

Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment.
• Proficiency in Microsoft Office Suite and data visualization tools.

Attributes:

• Detail-oriented with a strong focus on accuracy.
• Ability to manage multiple projects and meet deadlines.
• Innovative thinker with a customer-first mindset.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.