Key Responsibilities:
- Analyze and synthesize customer feedback using tools such as SQL, Tableau, Power BI, or similar platforms. Translate complex data into compelling visual stories that influence stakeholder decision-making and drive action.
- Identify trends and opportunities through customer data, surveys, direct feedback, and internal insights to recommend both short-term improvements and long-term strategic initiatives.
- Build scalable frameworks and methodologies for categorizing and evaluating customer sentiment across the customer journey, ensuring consistent prioritization of insights.
- Use predictive analytics and historical data to anticipate customer needs, identify risks, and recommend proactive interventions to reduce friction.
- Partner cross-functionally with Product, Customer Success, Sales, and Support teams to embed customer insights into roadmaps, service design, and operational strategies.
- Develop and deliver standardized reporting and dashboards to communicate key customer insights. Ensure reporting is adopted and used effectively by internal stakeholders.
- Provide guidance and training to teams on interpreting customer insights, encouraging a culture of customer-centricity and broad adoption of Voice of Customer practices.
- Advocate for the customer in internal strategy discussions, ensuring that their voice is represented and prioritized in business decisions.
- Maintain awareness of customer experience trends and industry benchmarks to inform internal strategies and maintain competitive differentiation.
- Collaborate with internal teams to define data requirements and refine processes to support comprehensive customer insights.
Background/Experience
- 4-5+ years of analytics experience, preferably in a customer experience, customer insights, customer success, customer research, or customer data analysis role
- Strong critical thinking skills
- Qualitative and quantitative research experience
- Strong storytelling and communication skills, both written and verbal
- Strong project planning and management skills
- Prior experience with technology products strongly preferred
- Dashboard and reporting design experience
- Tableau experience preferred, Qualtrics experience is a plus
- BA required
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.