Adidas ASSISTANT MANAGER CRM LIFECYCLE COMMUNICATIONS 

Netherlands, North Holland, Amsterdam 

612477772

You’ll support the Manager Lifecycle Communications with maintaining, improving, and scaling lifecycle, behavioural and membership (trigger-based) programs — working closely with our global and EU teams. Whether it’s improving onboarding journeys for new members or fine-tuning behavioral triggers based on shopping activity, your work will help us deliver timely, relevant communication that deepens engagement and supports long-term consumer value (CLTV).

Key Responsibilities

• building andmaintainingthelifecycle, behaviouraland membership programs in the European markets, on both email and app push notifications.
• Support and set up A/B tests, pilots, implementing updates and identifying ways to enhance program performance and KPIs
• Collaborate with Membership, Acquisition, Planning and Content counterparts to support the programs’ optimization and personalization based on the business needs.
• Provide analysis and feedback to optimize journeys and support smarter (data-driven) decision-making on a day-to-day basis
• Help standardize ways of working across teams and contribute to process improvements that keep things running smoothly

Key Relationships

• Global CRM Product Team
• Global Cohort Activation Team
• Digital Activation EU Team
• Membership EU Team
• Acquisition EU Team
• Analytics EU Team
• Global IT
• External vendors and platforms

Requirements

Education & Experience

• + years of experience inCRM, Email Marketing or Membership-related environments
• Analytics and analysis experience; ability to turn data into insights
• Experience in managinghighly complexprocesses, involving multiple teams in different geographies
• Experience in product management and/or working using agile/SCRUM methodologies.
• Experience in working withexternal agencies

Soft-Skills

• Ability to quickly adapt to changing business processes and business partners
• Good communication& negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Proactive attitude,passionate about the digital world andready to adapt to a fast-paced environment

Hard-Skills

• Comfortable working with enterprise-level platforms and technologies
• Project management and project monitoring experience is a plus
• Knowledge of process optimization methodologies (LEAN, 6Sigma,etc…) is a plus
• Fluent English both verbally and written