What You'll Do
- Strategic Leadership: Provide leadership and influence how product marketing and cross-functional teams deliver on payments and new consumer financial products products, partnering closely with the product, business development, operations and global marketing teams to drive impact.
- Global Mindset: Lead the creation of worldwide marketing campaigns, guiding the development of global creative as well as local strategies to deliver the best products and grow those products across all markets.
- Research & Insights: Partner with cross-functional teams to drive a qualitative and quantitative research agenda that informs product, BD and marketing. Deliver insights and industry perspective that drives confidence and action.
- Positioning & Messaging: Triangulate customer, market, competitive and business insights to develop product positioning and messaging that resonates with new and existing Uber audiences, and drives the product roadmap and go-to-market.
- Go-to-market strategy & execution: Develop impactful go-to-market strategies, ensuring we are effectively raising awareness, comprehension, conversion and retention of our customers with the right message, at the right time.
- Experimentation: Deliver test-and-learn plans that are measurable and optimized across key channels to measure impact on awareness, conversion and retention of customers to our products.
- Business knowledge/acumen: Deeply understand the mechanics and metrics of the Uber marketplace and payments products.
- Zero-to-One Leadership: Experience using insights to bring products from concept to product-market fit. Experience taking a new vertical and defining what success looks like as well as the best path to get there.
- Partnership Marketing & Business Development: Partner closely with our brand marketing and BD teams to ensure we build and support effective partnerships.
- Fintech and/or Payments Expertise: Depth of experience in consumer financial products and/or payments.
Basic Qualifications
- 6+ years marketing and/or product marketing experience delivering highly successful marketing and engagement strategies.
- Minimum 3+ years in a product marketing role.
- Experience in consumer financial products and/or payments product marketing
- You are an exceptional marketer who makes sophisticated products simple and delivers world-class creative across the full marketing funnel.
- Demonstrated experience workong across multi-stakeholder products
- Experience using data to tell stories, inform strategies and guide decision making.
- You are a detail-oriented, organized, and motivated self-starter who enjoys challenges and is not deterred by complicated/complex situations.
- You are a team player with a can-do attitude who thinks there is no project that is too big or too small to take on.
- Excellent written and verbal communication skills.
- Strong interpersonal skills
Preferred Qualifications
- Experience in loyalty and partnerships marketing a plus.
- MBA or Master's degree nice to have; international experience is a plus.
For New York, NY-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.