Fortinet Field Marketing 

Brazil, São Paulo, São Paulo 

603328923

Job Duties and Responsibilities

• Understand Market needs & trends related to the Network Security Industry to create compelling competitive promotions and lead generation initiatives
• Guarantee the good execution and follow up of Outbound & Inbound Marketing Activities (Events, Tradeshows, Roadshows, Workshops, Email campaigns, Digital Marketing, Social Media, etc.)
• Drive the Lead Generation Activities with the coordination and support of the Business Development Representatives (BDRs)
• Support Internal & Partner Enablement Activities
• Develop Joint Lead Generation Activities with defined Go-to-partners
• Management of Marketing Budget and creation of quarterly/yearly marketing plans
• Permanent interaction with Sales, Channels & Engineering departments
• Lead Public Relations & Thought Leadership Campaigns
• Provide compelling business sales metrics (ROI, Leads Generated, Appointments, etc.)
• Manage Lead Automation and CRM (SFDC, Eloqua, Marketo, etc.) platforms

Knowledge, Skills And Abilities

• More than 5 years of experience as Field Marketing Specialist/Manager in B2B and/or Product
• Manager
• Fully Bilingual (English/Spanish and English/Portuguese for Brasil)
• Exceptional organizational and time management skills
• Team player attitude
• Clear understanding of the IT Industry and Indirect Ecosystem Model (Vendor-Distributor-VAREnd User)
• Proven experience of vendors and marketing agencies management
• Proven experience executing outbound and inbound lead generation activities
• Understanding of SFDC and Lead Automation Platforms
• Understanding of Business Development and Inside Sales Initiatives
• Ability to understand and influence internal cross functional teams (Sales, Channels & Engineering), channel partners and end users Public Relations Experience
• Ability to travel at least 30% of the time

Qualifications (Education, Experience and Certifications)

• Bachelor’s degree in Marketing, Communications or equivalent proved experience