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CheckPoint Email Marketing Program Manager Israel, Tel Aviv District, Tel Aviv-Yafo 600348905
23.06.2024
Key Responsibilities
- "Own” the demand generation (DG) email marketing program at Check Point – from annual and quarterly planning and forecasting to execution and the delivery of business results (sales opportunities delivered to our sales teams globally)
- Structure the program around its key pillars – high intensity email marketing to new names from various sources and at different levels of intent, and across multiple product campaigns, onboarding/customer journey, and one-off programs around events, webinars, and noteworthy assets
- Design and lead an ongoing email marketing optimization process, combining both creative thinking, with data analytics and test results.
- Drive a disciplined, effective, email testing program to make sure only tested concepts get distributed to thousands of recipients.
- Communicate the plan on a quarterly and weekly basis to relevant stakeholders across our marketing and sales organization, to make sure needed enablement is lined up, and all elements are in place for a timely, effective follow up
- Collaborate with cross-functional teams to integrate email marketing efforts with other marketing channels.
- Implement personalization tactics to deliver relevant content and messaging to different audience segments.
- Use data analytics and reporting tools to derive insights and make data-driven decisions to improve campaign effectiveness
- Work closely and seamlessly with our email marketing automation expert, to make sure the program is designed for easy execution, and gets executed in high quality and on time, email programs run smoothly, follow up takes place, and tracking and measurement are all in place to enable a high performing program.
- Stay on top of the latest and greatest cross-industry best practice in email marketing, and help ensure Check Point’s demand generation email marketing program is on the cutting edge
Qualifications
- Minimum 2 years of B2B Marketing within the cyber security industry, or similar market category.
- Bachelor's degree in any field; emphasis on academic excellence and a track record of high achievement preferred.
- Proven experience in email marketing or digital marketing roles, with a specific focus on managing email campaigns.
- Preference for a track record of developing and implementing successful email marketing strategies that have led to measurable increases in traffic, engagement, and conversion rates.
- Experience with email automation tools and software.
- Demonstrated ability to segment lists and personalize emails to improve engagement and conversions.
- Experience in A/B testing, analyzing campaign performance, and making data-driven decisions.
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