Adidas ASSISTANT MANAGER CRM OPERATIONS 

China, Shanghai, Yangpu District 

600026879

Knowledge, Skills, and Abilities:

• Execution of email marketing campaigns and push notifications including set up, deployment, testing, and optimization in collaboration with CRM team
• Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines and disclaimers.
• Building campaigns and selecting audiences within a large-scale email platform
• Act as point person with channel partners, including Business Units, Retail, Digital Content and Global Product Owners to ensure campaigns and assets are scheduled, tracked and received in a timely manner
• Utilize planning tools, such as Smartsheet to manage overall workflow, meet deadlines for asset delivery and approving final content
• Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience
• Oversee the email approval process by collaborating across teams
• Identify improvements of email program and campaign performance, specifically new testing opportunities
• Maintain knowledge base of email, target consumer, retail, digital marketing and competitive trends
• Strong quantitative and qualitative analytical skills
• Strong command of the English language, communication and presentation skills, and confidence speaking in groups and sharing perspective Global/US CRM
• Advanced computer skills, proven experience in Excel
• Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative
• Previous work and knowledge of working with key email service providers such as Salesforce Marketing Cloud or similar.

Competencies

• Detail-oriented and able to be flexible with changing timelines
• Ability to work well under pressure and to tight deadlines
• Strong time management, planning and organizational skills
• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
• Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
• Analytical, logical and data driven mind-set geared towards driving efficiency and test opportunities
• Good relationship building skills with a natural ability to create rapport

Qualifications:

• Bachelor’s degree required
• 1-3 years of digital ecosystems or growth marketing experience (preferably in an eCommerce Retail environment)