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**This role will be Hybrid**
As Customer Marketing Senior Specialist, you will have a dual role where you will be responsible for managing operations of the BA Customer Experience Center (CXC) with a focus on maximizing the space as a Marketing, Sales, and Communications platform. In addition, you will project manage BA events and tradeshows in region. This includes content creation, budget, and resource management, providing tours for visitors and tracking success metrics. You will also develop and manage a database and understanding of the overall BA existence in the CXC global footprint and develop best practice tools and governance to optimize while ensuring coherent and relevant content and messaging is aligned to our broader brand.
The position is based in Atlanta, and reports to the Global Customer Engagement Leader, Sponsorships, CXC and Events. Specific areas of responsibilities include the following:
- Support corporate presentations as needed.
- Standardize and implement a process for success metrics and related reports.
- Create dashboards to share functional effectiveness.
- Manage the day-to-day operations and related budget for the CXC.
- Oversee technical maintenance and upgrades as needed.
- Manage relationships with external and internal suppliers as well as with key internal stakeholders.
- Oversee development - scheduling, job trafficking, and approvals - towards on time/ budget delivery.
Event Management Responsibilities
those tradeshows and events which will offer a meaningful return on investment, and measure
positive outcomes from them, as appropriate.
- Organize and manage webinars / virtual events in conjunction with AV partners and in-house platform from planning to LIVE/recording day
thus drive optimization, along with best/common practice.
-Facilitate research in opportunities for cost savings, where Tradeshow resources might be
better deployed into the realm of Events and Seminars (and vice versa), and optimize across a
minimized list of carefully managed, preferred suppliers.
-Provide budget cost updates to the GLOBAL Leader where necessary to help ensure
AOPs are in line with strategy.
-Support on-site and remote execution, including planning, construction,
outfitting, logistics, Labor, lead generation/tracking strategies, hotel, food &
beverage, show transportation, Executive support, etc.
-Ensure brand consistency and compliance with Design Language standards.
- Ensure lead tracking is planned and executed to the highest standard with detailed follow-up
- Adopt a hybrid approach with digital mind-set to ensure maximum tracking and ROI at all
YOU MUST HAVEמשרות נוספות שיכולות לעניין אותך