3M LATAM Marketing Automation Specialist 

Brazil, São Paulo 

59036805

Marketing Automation Specialist, LATAM

• Developing the strategy and architecture for MA campaigns based on marketing priorities, target persona insight, customer journeys, industry trends and best practices that help drive lead nurturing, engagement and salesenablement/conversion
• Implementing scalable, repeatable and comparable methods of measurement and performance tracking of Marketing Automation campaigns
• Ideating controls on all data inputs and outputs related to enterprise marketing automation platforms to drive data cleanliness
• Ensuring MA related activities adheres to corporate guidelines and laws around contact capture and communication (GDPR, CCPA)
• Building web form or landing page strategy and architecture for globally led priorities (i.e., contact us, ask an expert, sample/demo request, list signup, gated content)
• Advocating for end-users across contact and lead generating touchpoints to drive a relevant and differentiated customer experience

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the followingqualifications:

• Bachelor's degree or higher from an accredited university
• Experience in digital marketing and lead management experience in a private, public, government or military environment
• Experience in marketing automation combined experience with systems such as Eloqua, Pardot, Marketo, and/or other
• Advanced/Fluent English is required

Additional qualifications that could help you succeed even further in this role include:

• Proven experience working with Eloqua and Salesforce
• Understanding of data privacy and anti-spam legislation
• Experience in B2B digital marketing
• Ability to easily transition from high-level strategic thinking to creative and detailed execution
• Proven ability to manage multiple projects simultaneously in a fast paced environment
• Customer journey mapping and marketing system utilization experience
• Industry Marketing Automation knowledge and best practices

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.