PNC Communications Lead - Retail 

United States, Pennsylvania, Philadelphia 

589756120

This position is primarily based in a PNC location in Pittsburgh, PA, Philadelphia, PA, or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.What You'll Do:
• From ideation to execution, consistently develop and publish strategic thought leadership content that aligns with overall business objectives and is relevant to external audiences;
• Offer proactive content theme and topic ideas to business leaders that address a business need and will resonate with specific, target audiences;
• Utilize project management skills to fulfill review and approval process requirements and deliver thought leadership content across tight timelines;
• Proactively identify opportunities to tap into broader industry news and trends with timely and relevant thought leadership content;
• Leverage data and insights of existing content performance to inform future thought leadership content strategies and the effectiveness of overall campaigns;
• Closely collaborate with Internal Communications and Social Media teams to coordinate further amplification of published thought leadership content through additional available channels;
• Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learning.
Qualifications:
• Bachelor’s degree in business or communications-related field.
• 5-7+ years of experience in corporate communications or journalism with financial services industry experience highly preferred.
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms.
• Proven experience collaborating and interacting with senior-level leaders to develop communications materials.
• Ability to decipher complex financial topics to write informative thought leadership content for various audiences.
Job Description

• Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities.
• Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Coordinates final review and approval before internal or external communications are released.
• Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate.
• Consults and advises on communications strategies based on data-driven insights.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic PlanningCopywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, StrategicRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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