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Google Measurement Implementation Expert gTech India, Haryana, Gurugram 567835348
29.01.2025
Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India.Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- Experience with Python, SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
- Experience in translating raw quantitative data into easy to digest and actionable insights.
Preferred qualifications:
- Experience delivering insights from multiple data sources through executive communications and presentations.
- Experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Familiarity with offline media, Brand Lift, marketing measurement and attribution techniques (e.g., offline measurement, marketing mix modeling (MMM), message transfer agent (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- Knowledge of Google’s advertising solutions or similar digital advertising campaigns and platforms to proactively identify and recommend creative ways to improve on solutions to advertisers.
- Excellent written/verbal communication skills.
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